The FDA Has a Bone to Pick with JUUL

Recently, the FDA issued 40 retailer citations for JUUL products and other e-cigs. The FDA has found small electronic cigarettes to be in direct violation of current regulation, and at least partially responsible for youth Tobacco sales. How does the FDA plan to enforce their new Tobacco Prevention Plan?


[su_heading size=”15″ class=”subHeading”]Introduction[/su_heading]

40 retailers of the JUUL e-cig have been cited, in violation of the FDA’s underage Tobacco sales regulation. They have also made plans to research the mass appeal of the device to minors. This comes as no surprise, after the MSM has been pointing to various re-occurring issues related to the small e-cig and its rising popularity amongst minors.

To see the full FDA press release, please visit the following link

The FDA has also announced it’s plans to approach retail organizations targeting youth for Tobacco sales. The overall goal set forth by the Administration is to stop the underage sale of all e-cig products. Underage vaporizer use has become wildly popular; and has even found it’s way into the classroom.

[su_heading size=”15″ class=”subHeading”]Problem? Not Really…[/su_heading]

Is the recent (April 24th, 2018) e-cig crack down warranted? Underage sales should never be tolerated under any circumstance, nor should E-cig use in classroom  environment. But what must be noted, is that statistically speaking youth Tobacco use hasn’t changed. Recent underage smoking statistics show that 80% of all smokers began smoking before the age of 18. In the same report, 23% of high school students reported smoking in the past month, with 8% of high school students using smokeless Tobacco products.

There has only been one study of e-cig use among youth and young adults carried out by the surgeon general. This report confirmed what was already known:

  • E-cigarettes are a rapidly emerging and diversified
    product class. These devices typically deliver nicotine,
    flavorings, and other additives to users via an
    inhaled aerosol. These devices are referred to by a
    variety of names, including “e-cigs,” “e-hookahs,”
    “mods,” “vape pens,” “vapes,” and “tank systems.”
  • E-cigarette use among youth and young adults has
    become a public health concern. In 2014, current
    use of e-cigarettes by young adults 18–24 years of
    age surpassed that of adults 25 years of age and older.
  • E-cigarettes are now the most commonly used
    tobacco product among youth, surpassing conventional
    cigarettes in 2014. E-cigarette use is strongly
    associated with the use of other tobacco products
    among youth and young adults, including combustible
    tobacco products.
  • The use of products containing nicotine poses dan-
    gers to youth, pregnant women, and fetuses. The use
    of products containing nicotine in any form among
    youth, including in e-cigarettes, is unsafe.
  • E-cigarette aerosol is not harmless. It can con-
    tain harmful and potentially harmful constituents,
    including nicotine. Nicotine exposure during ado-
    lescence can cause addiction and can harm the
    developing adolescent brain.
  • E-cigarettes are marketed by promoting flavors
    and using a wide variety of media channels and
    approaches that have been used in the past for mar-
    keting conventional tobacco products to youth and
    young adults.
  • Action can be taken at the national, state, local, tribal,
    and territorial levels to address e-cigarette use among
    youth and young adults. Actions could include
    incorporating e-cigarettes into smokefree policies,
    preventing access to e-cigarettes by youth, price and
    tax policies, retail licensure, regulation of e-cigarette
    marketing likely to attract youth, and educational ini-
    tiatives targeting youth and young adults.

The underage sale of e-cig products is prohibited as they’re now classified as a Tobacco product by the FDA. E-cigs are also the most commonly used Tobacco product amongst the youth; which should not come as a surprise. Vaporizer products are the most effective device for smokers looking to quit, and 95% safer than combustible Tobacco products according to another study.

[su_heading size=”15″ class=”subHeading”]What We Know [/su_heading]

Of the 40 warning letters issued, a large percentage seemed to have gone to retail front that offer e-cigs along with a array of other products. There’s a few vape shops in the mix, and the majority of the offense seem to originate from Massachusetts.

Stores in violation:

  • 3D’s Convenience Store – Narragansett, RI
  • 7- Eleven 27643 – Frederick, MD
  • 7-Eleven – New Bedford, MA
  • 7-Eleven – Norfolk, VA
  • 7-Eleven 33065 – New Bedford, MA
  • Aanya Corner Stop – New Bedford, MA
  • Alien Vape Smoke Shop – North Highlands, CA
  • Alon/7-Eleven 130 – Odessa, TX
  • BP Grab-N-Go – Greensburg, IN
  • Circle K/BP – North Myrtle Beach, SC
  • Circle K/Exxon – Richland, WA
  • Circle K/Mac’s – Lexington, KY
  • Circle K/Mobil – Oxford, MS
  • Cumberland Farms – Ware, MA
  • Cumberland Farms – Harwich Port, MA
  • Cumberland Farms 6747 – South Hamilton, MA
  • Discount Tobacco and Vape – Vernon, CT
  • E-Liquid Circle d/b/a Inline Vape, LLC – Steerling Heights, MI
  • Empire Smoke – Fresno, CA
  • Express Mart – Springfeild, MA
  • Jackman E-Cigs – Omaha, NE
  • Kangaroo Express 784 – Mooresville, NC
  • Lakeville Smoke Shop – Lakeville, MA
  • Mobi Mart – Waterbury, CT
  • Mode E Cigarettes – Blackwood, NJ
  • Mullaney’s Variety – Quincy, MA
  • My eCigs – Agawam, MA
  • Rab Vapes – Getzville, NY
  • Rt. 28 Smoke Shop – Medford, MA
  • Sheetz – Greensboro, NC
  • Shell – Newburyport, MA
  • Shell – Marlborough, MA
  • Shell/Food Mart – Conover, NC
  • Shell/Henny Penny – Lisbon, CT
  • Smoker’s Outlet – West Hartford, CT
  • Southern Cloud Cartel LLC – Arlington, TX
  • Stop n Save – Orange, MA
  • Tedeschi Food Shops – New Bedford, MA
  • The Vape Shop – Brighton, MA
  • Top Line Vapor – Summerville, NJ

The FDA is concerned about the youth sale of electron cigarette’s to minors, and rightly so. But that’s not the biggest issue; the success rates of e-cigs has been flat out ignored along with basic generational indicators. There’s been an issue with underage Tobacco use and sales since the dawn of the cigarette (and probably further back if you look…), so we don’t really have a new problem on our hands.

What we do have is a new nicotine delivery system, readily available to all consumers. Instead of using combustible products at a young age: cigarettes etc., kids are now using a much safe alternative: vaporizers. We’re experiencing a “new age” switch, and nothing more.

[su_heading size=”15″ class=”subHeading”]In Summary [/su_heading]

Unfortunately, JUUL will take the blunt of this FDA regulatory movement, along with a handful of other small e-cigs on the market today. Retailers who have been cited for the sale of vaporizers to minors are next on the list. One things for sure, Tobacco statistics are appalling

The CDC reports that:

  • 9 out of 10 smokers tried their first cigarette before the age of 18
  • About 1 out of every 13 American Kids, ages 17 and under, will die early from a smoking related illness
  • Each day, more than 3,200 youth 18 years or younger try their first cigarette
  • More than 16 million Americans live with a disease caused by smoking
  • Worldwide, Tobacco use causes 6 million deaths per year

and we need to find a solution to the problem quick. Vaping as a means of harm reduction (95% safer than conventional cigarettes) may not agree with everyone, but seems like a mighty fine option!


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Josh is the Co-Founder, and sole content creator. He and has been vaping since 2014. He enjoys vaping anytime, but prefers to grab some E-juice, mod, and a beer late at night after a long day. Don't expect any "beating around the bush" here, if there's a topic that needs discussing, nothing get's left on the table.

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